MTS is one of the leading telecom providers in Russia. In June 2018, the company hosted its annual shareholder meeting, where it reported on its progress and shared a roadmap for the next few years. At Superdesigners studio we worked on creating background videos for the conference that correlate with each of the company's products. The idea was to associate each product with a geometric shape and construct a world out of it. Rectangles symbolize growth and innovation, triangles are a metaphor of danger for cyber security and cylinders represent the comfort and support of the client area.
STUDIO
Superdesigners
CLIENT
MTS
BBDO Branding
MY ROLE
Motion Design
WITH
Valery Lunchuk, Ivan Benr, Ilya Perevedentsev— Motion Design
Valery Lunchuk, Ilya Perevedentsev — Art Direction, Creative Direction
Katerina Sumacheva — Production
Ivan Benr, Vasily Sumin — Sound Design