As a part of Builders Club team I took part in creating a launch campaign for the new product by Beats by Dre — Beats Studio Buds, starring Roddy Ricch. The main goal of this campaign was to convey the idea of being in "your own world" when listening to music amplified by the immersive, noise-cancelling effects of the new earbuds. We worked on bringing together two worlds: clean and graphic world of precise sophisticated technology behind the product and bright, punchy and playful world of the music that takes control in the noise-cancelling mode. We directed and animated the campaign which we shot in LA (remotely from London). The film has launched as a global TV commercial & was featured during the NBA games halftime.