Angelina Toros
3D Designer & Art Director
As a part of Builders Club team I took part in creating a launch campaign for the new product by Beats by Dre — Beats Studio Buds, starring Roddy Ricch. The main goal of this campaign was to convey the idea of being in "your own world" when listening to music amplified by the immersive, noise-cancelling effects of the new earbuds. We worked on bringing together two worlds: clean and graphic world of precise sophisticated technology behind the product and bright, punchy and playful world of the music that takes control in the noise-cancelling mode. We directed and animated the campaign which we shot in LA (remotely from London). The film has launched as a global TV commercial & was featured during the NBA games halftime.

Builders Club London

Beats by Dre
Alex Bowring — Executive Creative Direction
Michael Malowanczyk — Creative Direction
Brittany Cammisa — Production

Art Direction
Motion Design

Janis Melderis, Dimitri Kornienko, Artur Zhamaletdinov — Motion Design
Merve Kurt — Production
Julien Simshäuser — Creative Direction
Roddy Ricch — Talent, Music Artist
Soundtrack — Late at Night
Echoic — Sound Design
Tim Tyrell, Brian Quinlan — Shoot Production
Chris Blauvelt — Director of Photography
Bobby Wesley — Styling
Black Kite — Color Grade
Edit Egg — Edit